The numbers as of today. Four that matter. They tell us exactly where to push next.
Six patterns the data confirms. Everything else builds on top of these.
The Cheater's Playbook PI clip. 226K views, 98.3% non-followers, 2,103 new follows from a single post. This is the pattern the whole strategy rides on: specific promise plus relationship stakes plus drama.
China, Housewives, Flatmates, Reinvention. No competitor can copy these. They build the audience that stays.
$350K broke vs $80K owns a home reached 25.5K. Generic good-mindset reached 4K. Same quality of content, six times the reach.
11,971 impressions, 1,289 interested, 753 consumed. A 58.4% interested-to-consumed rate is rare. The show earns the play.
July 2025: 18 posts, 402K reach. October 2025: zero posts, flat line. Cadence is a bigger lever than topic choice.
Reels lead on reach. Carousels are new in the mix and we're still learning the format. They're cheap to produce and let us add two or three extra posts a week alongside reels. Width without stealing from depth.
A year in, the show is established. Now the compounding starts. Here's what the rebrand and Traitors unlock.
Every thumbnail gets the new look. Titles rewritten with the packaging we know works. Shorts pipeline kicks in. This is the single biggest compounding lever in the year ahead, and the rebrand is the right moment to reset the catalogue.
Owned audience before Traitors drops. Weekly, short, voice-first. Catches the discovery spike and turns it into a list we can send to forever.
Until now the model has been film first, package after. From here the title, hook, thumbnail concept and three reel angles are set before the camera rolls. Same studio day, double the output, tighter story.
Spotify, Apple, YouTube banner, IG, TikTok. Every surface reads Wildly Appropriate. Thumbnails updated on the back catalogue so new listeners see one coherent show, not two eras.
National TV in July means Tier-1 Australian media will come looking. One-pager, media bio, press photography, Krissy-on-Traitors explainer ready to send.
The numbers are already sponsor-ready. 38K Spotify, 1.48M IG reach, 4.9 Apple rating. We start the first ten outreach conversations this quarter.
Combined Spotify + YouTube reach. The pattern is clear: drama and personal story, not generic advice.
| Episode | Spotify | Combined | |
|---|---|---|---|
| 01 | The Cheater's Playbook: 5 Red Flags Your Partner is Hiding an Affair | 2,732 | 11,074 |
| 02 | Your Reinvention Playbook: For Expected & Unexpected Life Changes | 3,295 | 3,445 |
| 03 | Why I Walked Away From Housewives After 3 Seasons | 1,611 | 2,244 |
| 04 | My Worst Day as a Mother: Forgetting My Son in China (Part 2) | 1,594 | 2,169 |
| 05 | Nicola Peltz is the New Meghan Markle | 654 | 2,122 |
| 06 | My Husband Said We Were Moving to China (Part 1) | 1,390 | 1,841 |
| 07 | Does the Way You Dress Limit Your Income Potential? | 614 | 1,802 |
| 08 | What Prison Interviews Revealed About Kids Without Boundaries | 493 | 1,720 |
| 09 | Bad Flatmates & Finding Meaning: The Book That Changed My Life | 1,470 | 1,696 |
| 10 | I'm Sleeping With His Brother: Listener's Secret Life | 1,340 | 1,694 |
Size = reach. The July 2025 PI clip is the outlier that broke the channel open. Everything since is trying to match it.
Live pull from Instagram. The audience is older than the packaging has assumed. This changes the plan.
Episodes have often been pitched at a younger listener. The data says the opposite. The 45–54 cohort is the single biggest group, and 82% of followers are 35 plus. Reinvention, long marriage, grown kids, property, wealth, mid-life clarity, the Housewives lens. These already work because they're on-demographic. Lean all the way in.
Topic performance on the left. In Krissy's own words on the right, pulled from the full 48-episode catalogue.
Each platform does one job. Stop treating them the same.
Australian women's podcasts, plotted on the two axes that matter here.
Property and wealth expertise. Reality TV celebrity. Unapologetic luxury lifestyle. Short format. Krissy is the only current or former Housewives cast member with a consistent weekly podcast. First-mover advantage before Traitors drops.
A year in, the genre question is clear. She's a commentator and a subject, not a coach. The content plan catches up.
Each one is a weekly episode format. Each one is unmatched in the Australian women's podcast tier.
The only current or former RHOS cast member with a weekly podcast. Any franchise, any city, any season. Commentary from inside the room.
Season 3 cast. From airdate forward, weekly reactions, post-show explainers, other-cast guest drops. Locked to Network 10's cultural calendar.
Sydney auction weeks, interest-rate moves, celebrity listings, AU market shifts. Billicorp to LJ Hooker makes her credible end-to-end. No peer has this angle.
Peltz, Meghan, Jenners, Beckhams. Already the top-performing topic lane (2,122 combined for one episode). News-cycle-aware, not evergreen.
Double Bay, Noosa, the AU luxury circuit, observed from inside. Undocumented in Australian podcasting at this angle. Entirely her lane to describe.
Monday planning call: what's happening this week that Krissy has standing on. Title, hook, thumbnail concept, three reel angles decided then. Film Wednesday. Ship Sunday. Evergreen advice becomes the occasional deep-dive, not the default.
Network 10, primetime, national. This is the single biggest discovery moment the show will get this year. The plan is to be ready the day it airs.
Newsletter live. Podcast website live. Press kit ready. Twenty reels banked. YouTube SEO overhaul on the existing catalogue. Krissy-on-Traitors explainer content drafted but embargoed until Network 10 confirms airdate.
Weekly Traitors reaction content. Nightly IG stories on episode air nights. Weekly podcast cadence held. Newsletter send after every episode airs. Sponsor pitches going out warm.
Convert the Traitors-new followers into podcast listeners with a welcome sequence. Sponsor outreach with fresh reach numbers. Monetisation activation across podcast and brand partnership.
The show is established. These six compound each other and set us up for Traitors.
Each episode is mapped before the camera rolls. Topic, hook, title draft, thumbnail concept, three reel angles. Same studio day, sharper story, double the output.
The rebrand is the unlock. Reskin every thumbnail. Title rewrites across the catalogue using the packaging formulas that work. Shorts cadence. Search-ready descriptions.
Weekly, short, voice-first. Owned audience before Traitors drops. The one channel we control end-to-end.
One-pager, bio, press photography, Krissy-on-Traitors explainer. Ready to send the day Network 10 confirms airdate.
Listen buttons, newsletter signup, press kit, socials. Sponsor destination. Replaces the linktree.
Episode topic, reel angles, newsletter copy. One doc, one source of truth, rolling eight weeks ahead.
Five revenue streams ranked by realism. Sponsorships start this quarter. The rest stack as Traitors builds reach.
Tick as you go. Progress saves locally. Urgent goes first; important runs alongside.